Hi, I’m Holly Ralston Oyler. Welcome to Digital Ink and Publishing.    The purpose of this website is to support and make your publishing journey as easy as possible. Publishing in the self-publishing world is not as easy as one would think. It requires so much more than just writing a manuscript and uploading it to Kindle.

I want to be honest and clear about one thing here. I have not had nor do I have all the pieces of my eBook publishing in place. So this website is going to be two-fold…holding me to the task of getting my publishing house in order and complete and educating you along the way. I hop you will join me in this every exciting journey.

If you already have a manuscript written, then you are 1/4 of the way there. But you also need to ask yourself the following questions…

  • Do you have a social media plan and platforms in place?
  • What is your book marketing plan?
  • Where and how will you find reviews for your book – before and after publication?
  • Will you be turning your book into a print book?
  • Which writer’s groups do you belong to?
  • Did you format your book correctly for Kindle
  • Do you have a website for your book?  A Facebook page for your book?
  • Have you filled out your Author’s Central page correctly?
  • Do you have a”list” to market to, other than family and friends? (FYI: that does not include your email contact list – marketing to them is considered SPAM)
  • Do you have a domain for “yourname”atamazon.com and do you know how to use it?

Those are only a few of the questions at the tip of the self-publishing iceberg.  Under the water there are a million more. If they are not understood and answered your self publishing dream ship will sink faster than the Titanic – and without the drama and fanfare.

As an article-author I have published over 500+ articles in print magazines and trade journals over the past 20-years. As a Blogger, I can’t even count the post and articles I have written. I thought self publishing would be easy and I can’t begin to tell you how wrong I was.

My hope is that this website will demystify the smoke and mirrors of Internet Marketers selling programs with headlines like, “Make 20K a Month on Kindle.” I’m sorry, but in the real world, that kind of money is not possible, especially in the beginning. Now maybe that would be possible if you had 100+ titles on Kindle that were all selling hundreds of units each in any given month.

Oh, and forget the eight-year-old kids that have found mega publishing success with a children’s book. You will always find an Internet Marketer parent behind that supper selling child machine.

The bottom line when it comes to self publishing is to start out correctly, with your foundation pieces in place, a realistic expectation of what you can accomplish and to be in the self publishing business for the long haul.


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